Based on more than 10 years experience of e-commerce we have developed a methodology — the Enferno E-commerce Model — to help customers, developers and management to understand driving forces for success.
Creating the offer
Products, prices, distribution, multi channel sales, customer segmentation.
Traffic generation
Search engine optimization, sponsored links, campaign management, shopping agents, affiliates, analytics.
Conversion
Search, navigation, product presentation, basketing, the checkout, on site marketing, guides and assistance.
Execution
Order handling, payment handling, logistic updates, QA & follow-up, multi channel sales, customer service handling.
Retention
Loyalty schemes, personalized offers, e-mail marketing strategy, warranty & upgrades, customer lifecycle events.
